Press Releases

Kutwal Foods unveils new retail venture ‘myUrja’

Pune, December 24: City based Kutwal Foods Private Limited, one of the leading manufacturers of processed liquid milk, milk products, soft drinks and packaged drinking water under the brand name ‘Urja’ has unveiled ‘myUrja’, an all new retail format that would house a complete range of ‘Urja’ products.

This was announced by Prakash Kutwal, Chairman, Kutwal Foods Private Limited during a Press Conference held in the city today Ram Kutwal, Managing Director, Kutwal Food was also present on the occasion.

Speaking on the occasion Prakash Kutwal said, “We are happy to introduce our all new retail venture ‘myUrja’, which would act as a separate business vertical of Kutwal Foods and is very much in sync with our expansion plans. Here, we have developed a model considering the taste of a modern Indian and on the lines of a neighborhood store.”

“We would be looking at setting up a chain of ‘myUrja’ through franchise model, where all the ‘Urja’ products of Kutwal Foods would be available under one roof including milk, ghee, shrikhand, amrakhand, flavored milk, paneer, curd, lassi, masala buttermilk, soda, packaged drinking water, cold drinks and fruit drinks”, he added.

While describing the salient features of ‘myUrja’ Ram Kutwal, Managing Director, Kutwal Foods said, “The look and feel of the ‘myUrja’ outlet would be contemporary and vibrant, the supplies to the outlets would directly come from the factory avoiding any big storage or transit delays, thus the customer can look for fresh stock at the outlets.”

“The ‘myUrja’ outlets would have the infrastructure and equipments to ensure that all products are stored in the temperature ideally suited for them as per the government guidelines, which would surely help in maintaining the quality and the shelf life of the products”, he informed.

Under the special franchisee training program franchisor Kutwal Foods would train the staff at ‘myUrja’ outlet to offer the prompt service to customers so that buying of ‘Urja’ products also becomes a delightful experience.

The company is planning to have at least 50 ‘myUrja’ outlets till March 31, 2013. Most of them are existing dealers of ‘Urja’ products who have shown willingness to switch to ‘myUrja’ format. First two ‘myUrja’ outlets have already come up at Dhankawadi and Ganj Peth. Kutwal Foods has set the target of establishing a chain of over 500 plus ‘myUrja’ outlets in the state of Maharashtra in the next 2 years time.

According to Mr. Kutwal, once this chain of about 500 plus exclusive retail outlets would be established, it would create direct / indirect employment for about 3000 plus individuals. The company is planning to invest around 20 Cr in the next two years time towards the expansion of production capacity and for the brand promotion.

All those entrepreneurs and aspiring entrepreneurs who wish to ride on this retail wave of ‘Urja’ one of the most trusted brands in the state now have an opportunity to be a part of ‘Urja’ growth story.

Company’s turnover is likely to touch 55 Cr in the current financial year, which is a substantial increase as compared to 40 Cr turnover of financial year 2011-12. With its expansion plans right on track, Kutwal Foods is aiming at touching the 100 Cr mark by 2014-15.